Nigerian Cinema Celebrates Milestone with First Cannes Screening
Nigerian films have finally reached Cannes, with ‘My Father’s Shadow’ marking a significant milestone after 80 years. Despite producing more films than Hollywood, Nollywood still faces challenges in global outreach. Increased recognition and potential tax breaks could enhance the industry’s future, showcasing the rich culture of Nigeria. Mo Abudu’s recent accolades highlight Nollywood’s rising influence.
Nigerian cinema, often overlooked for decades, has finally made a noteworthy appearance. At this year’s Cannes Film Festival, a Nigerian movie was screened in an official slot, a milestone that took nearly 80 years to achieve. Nollywood, known for its high volume of low-budget films, is currently enjoying heightened recognition. This is significant, considering the industry produces more films annually than Hollywood does.
Despite its homegrown success, producers express concerns that Nollywood struggles to gain traction beyond Africa and among wider global audiences. The genre is marked by heartwarming stories that often revolve around themes of love, poverty, and the challenges posed by modernity and traditional cultures. Nigerians have long cherished these narratives, which frequently incorporate supernatural elements.
Many of Nollywood’s past productions have been criticized for their quality, often produced quickly and on very tight budgets. However, a new film titled ‘My Father’s Shadow’ signals a potential turning point. It is the first Nigerian film to ever compete at Cannes, which could usher in a new era for the industry. According to cultural advisor Prince Baba Agba, this achievement is a clear indication that Nigerian cinema is maturing.
‘My Father’s Shadow’, directed by Akinola Davies, narrates the story of a family during Nigeria’s tumultuous 1993 coup when the military dismissed a democratic election. Akinola describes this period as a “lost chance,” reflecting how deeply this moment affects the national psyche. The film follows two boys as they navigate Lagos amidst the unfolding chaos.
Agba insists that this is not just a random success. The Nigerian film industry has been gaining momentum for some time now. The crime thriller ‘The Black Book’ garnered global attention on Netflix last year, even topping charts in South Korea. Other films, such as ‘Shine Your Eyes,’ have also made waves in major film festivals like Berlin, and ‘Eyimofe (This Is My Desire)’ is now part of the Criterion Collection.
The diversification of film production in Nollywood means there are now projects at every budget level, from millions of dollars down to just US$10,000. According to Agba, these productions are rich with Nigerian culture and stories that resonate with the audiences. A new development in the form of proposed tax breaks for filmmakers could provide crucial support for the industry, boosting international reach through streaming platforms and co-productions.
Amid these advancements, there were challenges. Companies like Amazon have shut down operations in Africa, and although Netflix maintains its presence, insiders indicate that expansions have slowed. Local companies, such as Ebonylife Group founded by Mo Abudu, are stepping in to fill the void, launching their own streaming platforms and cultural initiatives.
Abudu, who is set to open a Nigerian cultural center in London, believes that the time has come for Nigeria to carve out its niche in the global film landscape. Despite ongoing issues with technology and infrastructure—especially as many films are consumed on mobile devices—there is a glimmer of hope. The potential to expand cinema screens is on the horizon, aiming to increase from the current count to 300, compared to Brazil’s over 3,000.
Nollywood has become more than just entertainment; it is a significant facet of Nigeria’s cultural influence, often paralleled with the rise of Afrobeats music. This influence is underscored by accolades such as Mo Abudu being named the most influential woman in international film by The Hollywood Reporter, illustrating the industry’s growing respect and presence on a global scale.
Nigerian cinema is at a pivotal moment, having made its official debut at Cannes after decades of perseverance. While Nollywood continues to grapple with audience reach beyond Africa, successful films and new developments in production reflect promising prospects. Tax incentives may further bolster international visibility. As the industry navigates challenges with technology and global competition, it is clear that Nollywood’s presence is only expected to grow, enhancing Nigeria’s cultural soft power.
Original Source: www.nst.com.my
