Sassy™ Apples: A Fresh Sensation in South Africa’s Fruit Market

Sassy™ apples are a new variety introduced in South Africa, known for their vibrant red skin, crispy texture, and balanced sweetness. They are locally grown in the Ceres Valley and available at select Pick n Pay stores. Their introduction continues Pick n Pay’s tradition of offering unique, first-to-market fruits, and while current availability is limited, more are anticipated as the orchards mature.

Introducing Sassy™ apples, the latest sensation in the fruit market, with their striking red skin and crisp texture. They offer a delightful blend of sweetness and tanginess, transforming your snacking experience. For the first time, these apples are being grown locally in South Africa, sourced directly from the Ceres Valley and available at select Pick n Pay locations.

Beyond their appearance, Sassy™ apples promise a delectable blend of juiciness and flavor. This variety features an appealing taste profile that strikes a perfect balance of sweet and tangy notes. According to Rebecca Fifield, a food technologist at Pick n Pay, “This apple is a total game-changer. We know how much our customers love a crisp, refreshing apple, and we’re thrilled to introduce something new and exciting to our shelves.”

South Africa is known for its love of apples, with 11 existing varieties already on the market. However, Pick n Pay aims to diversify offerings by introducing innovative options. Their previous successes include introducing blood oranges, caviar limes, Dekopon mandarins, and Valentine oranges, all of which have made a significant impact in the local market.

Currently, Sassy™ apples are available in very limited quantities at select Pick n Pay stores, specifically in Constantia and Plattekloof (Cape Town) as well as On Nicol and Douglasdale (Johannesburg). As the orchard matures, customers can anticipate increased availability of these apples in the coming years, making them a noteworthy, albeit rare, find for now.

Sassy™ apples have arrived in South Africa, marking an exciting addition to the local fruit market with their vibrant appearance and delightful taste profile. With Pick n Pay’s commitment to innovative fruit offerings and the expectation of more availability in the future, consumers can look forward to enjoying these unique apples. Their introduction represents a significant shift in the local selection of fresh produce, catering to the growing demand for novel and flavorful options.

Original Source: www.foodandhome.co.za