Nestlé Expands Maggi Air Fryer Range in the United Kingdom and Malaysia
Maggi has launched its Air Fryer Crispy Coating range in the UK and Malaysia, targeting the growing demand for convenient meal preparation. The company introduced new flavor mixes in the UK and a Satay variant in Malaysia, focusing on innovative, flavorful cooking options. This expansion aligns with Nestlé’s broader strategy to support modern cooking and cater to consumer preferences.
Maggi has recently launched its Air Fryer Crispy Coating range, enhancing the cooking experience for air fryer enthusiasts in the United Kingdom and Malaysia. With increasing demand for convenient meal prep, the air fryer is now present in 33 percent of global households. Nestlé aims to provide a diverse selection of recipes and flavors tailored for air fryers to keep meals interesting and enjoyable.
In the UK, where 58 percent of people own an air fryer and it ranks as the third most used kitchen appliance, Nestlé has introduced three new Maggi Air Fryer Crispy Coating mixes. These flavors—Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style—are designed to achieve optimal crispiness and flavor, facilitating the preparation of delectable meals at home.
Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, remarks on the innovation, stating that these coatings aim to revitalize common recipes, allowing for quick and healthy cooking options. They are tailored for various occasions, whether hosting guests or preparing quick family meals.
Meanwhile, in Malaysia, where 42 percent of households own air fryers, Nestlé has launched a Satay variant and revamped existing marinade mixes to cater to air fryer users, emphasizing authentic flavors derived from fresh ingredients with minimal preparation steps.
Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, affirms Maggi’s commitment to food innovation and its leading market position. He notes their air fryer range is among the first in these regions, supporting modern culinary practices with innovative products. As part of their strategic goals for 2025, they foresee generating substantial sales through these modern cooking solutions.
Nestlé’s expansion into air fryer solutions draws on their extensive experience with culinary flavors found in markets like Australia, New Zealand, and China. Swen Rabe, Head of the Nestlé Research and Development Centre for Food, highlights the meticulous development process to create these recipe mixes, ensuring they align with local taste trends and consumer preferences in modern cooking solutions.
In summary, Maggi’s expansion of its Air Fryer product line in the UK and Malaysia reflects the growing popularity of air fryers in contemporary kitchens. The introduction of innovative crispy coatings and tailored seasoning mixes aims to simplify meal preparation while enhancing flavor. Nestlé’s commitment to food innovation positions it at the forefront of modern cooking solutions, catering to evolving consumer needs.
Original Source: supermarketnews.co.nz
