Nissan Magnite Launches in Saudi Arabia: A New Era for the Middle East

Nissan has launched the left-hand-drive Magnite in Saudi Arabia, starting at SAR 66,699, marking its Middle East debut. The Magnite features a striking design, advanced technology, and enhanced safety features, making it an appealing choice for drivers. The vehicle is produced in India and represents a significant expansion in Nissan’s global market strategy.

Nissan has successfully introduced the left-hand-drive Magnite in the Middle East, commencing its launch in Saudi Arabia with a starting price of SAR 66,699. This marks its first appearance in the region following its initial reveal in Delhi, India in October 2024. The introduction was celebrated during an event hosted in Riyadh, as part of Nissan’s global strategy of ‘One Car, One World’.

The Magnite boasts an eye-catching exterior featuring a prominent grille, elevated ground clearance, diamond-cut alloy wheels, and offers various two-tone color options. The interior is designed with contemporary elegance, emphasizing a fully digital 7-inch instrument cluster, an 8-inch touchscreen with wireless Apple CarPlay and Android Auto, a remote engine start feature, an air ionizer, and a cooled glovebox that enhances user experience.

Under the hood, the Magnite is powered by a turbocharged 1.0-liter engine, which provides 100 PS of power and 152Nm of torque. Safety features include an Around-View Monitor, Anti-lock Braking System (ABS), Vehicle Dynamic Control (VDC), automatic headlamps, three-point seatbelts for all passengers, and side curtain airbags, promoting a secure driving environment.

Offering spacious interiors, the Magnite can comfortably seat five passengers while merging practicality with style, making it an ideal choice for drivers seeking a dynamic driving experience. At a competitive price starting at SAR 66,699, it delivers exceptional value. Thierry Sabbagh, divisional vice president for Nissan in the Middle East, expressed excitement about the vehicle’s launch, emphasizing its dynamic design and innovative features.

Adib Takieddine, managing director of Nissan Saudi Arabia, highlighted that the Magnite signifies Nissan’s dedication to exceeding transportation norms and delivering a vehicle that resonates with aspirational drivers. Following its production at Nissan’s Alliance Plant in Chennai, the company has distributed over 150,000 units since its December 2020 launch, expanding availability to over 65 markets, commencing with the Middle East by April 2025.

The introduction of the Nissan Magnite in Saudi Arabia signifies a strategic expansion into the Middle East, emphasizing its innovative design and advanced features. With competitive pricing and a commitment to safety, Nissan aims to meet the diverse needs of customers. The vehicle’s launch is positioned as a pivotal milestone in Nissan’s global strategy, reinforcing its dedication to quality and customer satisfaction.

Original Source: auto.economictimes.indiatimes.com