John Legend Headlines Sold-Out Move Afrika Tour in Lagos, Supporting Local Talent and Health Advocacy
The Move Afrika tour, hosted by John Legend in Lagos, marks its debut in Nigeria, aimed at enhancing the music touring circuit in Africa. With a focus on local talents and economic impact, the tour organized advocacy efforts for healthcare improvements, showcasing a collaborative approach that engaged the community. This groundbreaking initiative also launched the Music Economy Development Initiative to promote economic growth in the music industry.
On February 25, 2025, the Move Afrika tour made its Lagos debut with an exceptional performance by John Legend, a celebrated EGOT-winning artist. Hosted by media personality Ebuka Obi-Uchendu, the event also featured artists such as Simi and DJ Consequence. This initiative seeks to develop the African music touring circuit, incorporating local talent and focusing on economic growth and improvements in health systems throughout the continent.
The show highlighted John Legend’s greatest hits, including ‘Ordinary People’ and ‘All of Me,’ during which he expressed his joy at returning to Lagos, stating, “We belong together, Lagos. I’m so happy we’re together tonight.” His wardrobe incorporated creations from local designers, further supporting the local creative industry.
Hugh Evans, Co-Founder & CEO of Global Citizen, remarked, “Adding a second location to the Move Afrika tour this year is a major step in establishing the pan-continental music touring circuit… Nigeria has an incredibly rich musical heritage.” The tour aims to generate local jobs, enhance skill training opportunities, and showcase African talent on a global stage.
The initiative also included a citizen-led advocacy campaign to foster improvements in health systems. Global Citizen organized pre-show events in Kigali and Lagos, which encouraged local participation and called for increased investment in public health. Participants could earn tickets for the concert through their involvement.
At the heart of Move Afrika is the goal to bolster local economies by utilizing 90 percent local crews and equipment in both Lagos and Kigali. This approach not only showcases local talent but also enhances the capability of local communities to host world-class events.
Additionally, the tour advocated for maternal healthcare improvements through events such as the Stride for HER Rights walkathon, drawing attention to the importance of healthcare access in Nigeria. Participants in these walks were directly rewarded with tickets to the Move Afrika concert, reinforcing community engagement.
The tour also launched the Music Economy Development Initiative (MEDI) to unlock the economic opportunities associated with music across Africa. This initiative highlighted the significance of collaboration and investment in the musical landscape to elevate economic potential.
In conclusion, the 2025 Move Afrika tour marks a significant advancement in promoting African artistry, fostering local economies, and advocating for health reforms. With its focus on collaboration and community participation, the tour paves the way for future international music events in Africa.
In summary, the Move Afrika tour represents a landmark initiative that successfully integrates local talent and infrastructure while inspiring advocacy for essential healthcare reforms across Africa. John Legend’s performance in Lagos demonstrates the potential of international artists to highlight and support African culture. The tour not only entertains but also galvanizes community action towards enhancing local economies and health systems.
Original Source: www.cnbcafrica.com
