Mazda 6e Set for Thai Market Launch in 2025 Amid EV Expansion in Southeast Asia
Mazda will launch the Mazda 6e, also known as the Mazda EZ-6 in China, in Thailand in 2025. This decision supports the growing demand for electric vehicles in the region. The vehicle features both BEV and EREV versions, and Mazda is making a significant investment to strengthen its manufacturing base in Thailand, launching multiple electrified models by 2027.
Mazda has announced that the Mazda 6e, known as the Mazda EZ-6 in China and developed in collaboration with Changan Mazda, will be launched in Thailand in 2025. The announcement follows its debut at the Brussels Motor Show on January 10, with a European release also planned for later this year. This move aligns with the rising demand for electric vehicles in Thailand, a significant hub for automotive production in Southeast Asia.
The Mazda EZ-6 was first launched in China on October 26, 2024, achieving sales of 2,445 units in November, positioning it among the top three mid-sized new energy sedans in the region. Built on Changan’s EPA hybrid platform, the EZ-6 features both battery electric (BEV) and extended-range electric (EREV) versions, with prices ranging from 139,800 to 179,800 yuan (approximately 19,300 to 24,800 USD). The BEV version includes a 190 kW motor and offers ranges of 480 km or 600 km, while the EREV version combines a 1.5L engine with a 160 kW motor, providing a range of up to 1,301 km.
Mazda and Mazda Thailand are making a strategic investment of 5 billion Thai baht (around 148.37 million USD) to enhance their manufacturing capabilities in Thailand. With a planned annual production capacity of 100,000 units, the facility will primarily produce compact SUVs targeted for both domestic sales and export to Japan and other ASEAN markets. Between 2025 and 2027, Mazda intends to unveil five electrified models, including the Mazda 6e.
Despite the excitement surrounding the Mazda 6e introduction, the company faces challenges in the Chinese market. In January 2025, Changan Mazda reported a 28.28% year-over-year decline in vehicle sales, continuing a trend of decreasing sales over nine months. In light of these difficulties, there is a pivot towards electric vehicles, with a renewed emphasis on the EZ-6, which is available in both BEV and EREV formats. Additionally, efforts are underway to revamp gasoline models and adjust pricing strategies in response to market pressures.
In conclusion, Mazda is poised to augment its presence in Southeast Asia with the introduction of the Mazda 6e by 2025 and a significant investment in their Thai operations. While challenges remain, particularly in the Chinese market, Mazda’s strategic initiatives to expand its electric vehicle lineup and enhance manufacturing capabilities could position the brand for future growth.
In summary, Mazda’s launch of the Mazda 6e in Thailand represents a significant entry into the growing electric vehicle market. The company’s investment in expanding manufacturing capabilities, combined with efforts to adapt to market challenges in China, reflects a proactive approach towards enhancing its competitive edge. As Mazda prepares for its upcoming electrified models, the strategic focus on Thailand underscores its commitment to this dynamic automotive hub in Southeast Asia.
Original Source: carnewschina.com
