Bold Rock Cidery Shuts Down Asheville Taproom Amid Storm Challenges

Bold Rock Hard Cider has closed its Asheville taproom due to the impacts of Tropical Storm Helene. The closure reflects ongoing struggles in the local service industry, which is facing a significant decline in tourism and revenue. Despite this setback, Bold Rock continues to operate its other locations and remains committed to the communities they serve.

Bold Rock Hard Cider has announced the closure of its Asheville taproom due to the impacts of Tropical Storm Helene and ongoing market challenges. The closure, which was shared on social media on December 6, marks a significant loss for the local community, which has seen a decline in tourism and revenue following the storm’s aftermath. The cider company, based in both North Carolina and Virginia, expressed sadness over the decision, highlighting their appreciation for the Asheville community.

This decision comes amidst broader struggles faced by Asheville’s service industry. According to the Buncombe County Tourism Development Authority, tourism declined by an estimated 70%, resulting in $584 million in lost revenue. Many local restaurants and breweries, including Wicked Weed Brewing, have also faced closures and limitations due to the storm’s impact. Despite these difficulties, Bold Rock’s other taprooms remain operational. Founded in 2012, Bold Rock continues to provide cider for retail sale across various states.

Bold Rock Hard Cider, a major player in the Southeast’s hard cider market, has struggled with repercussions from Tropical Storm Helene, which severely affected the Asheville area. The company, known for sourcing locally grown apples, opened its Asheville taproom in 2021 as part of its expansion plans after establishing itself in North Carolina in 2015. However, the community has been burdened by significant losses in tourism and income following the storm, resulting in operational challenges for numerous local establishments in the food and beverage sector.

The closure of Bold Rock’s Asheville taproom illustrates the difficult circumstances that have befallen local businesses due to Tropical Storm Helene and subsequent market challenges. The cider company expressed their regret over leaving the Asheville community, which has supported them since their opening. As the local industry navigates these hardships, Bold Rock remains dedicated to its operations in Mills River and Charlotte, providing cider to a broader market.

Original Source: www.citizen-times.com