Prime Video Mexico Unveils Most Expensive Production: Earthquake Drama ‘Every Minute Counts’ at Iberseries & Platino Industria
At the Iberseries & Platino Industria conference, Prime Video Mexico announced its most costly production, “Every Minute Counts,” a drama centered on the 1985 earthquake in Mexico City. The series features advanced Unreal Engine technology, setting a new benchmark for Latin American productions.
At the recent Madrid-based Iberseries & Platino Industria conference, Prime Video Mexico’s head of Originals, Alonso Aguilar, alongside showrunner and director Jorge Michel Grau, presented the trailer for their upcoming series “Every Minute Counts” (“Cada Minuto Cuenta”), which stands as the streaming platform’s most ambitious project to date. This production chronicles the catastrophic earthquake that ravaged Mexico City on September 19, 1985, and is notable for employing Unreal Engine virtual screen technology—an innovation previously seen in Disney’s “The Mandalorian.” This implementation marks a significant leap forward, as it has not been utilized at such a large scale in Mexico or Latin America. In the past, only smaller productions in the region have incorporated this technology; hence, this project is setting a new standard for production quality in the area.
The announcement of “Every Minute Counts” comes as part of a broader trend in streaming services seeking to enhance their original content through the integration of advanced technological methods. The series aims to provide a poignant narrative surrounding a tragic historical event, aiming not only to entertain but also to educate viewers about the impact of the 1985 earthquake in Mexico. The use of cutting-edge technology like Unreal Engine showcases the increasing capabilities of Latin American productions, which are striving to compete on an international level by adopting techniques previously reserved for large-scale Hollywood productions. This project represents a significant investment in Mexican filmmaking and cultural storytelling.
In summary, “Every Minute Counts” is poised to be a landmark production for Prime Video Mexico, highlighted by its substantial budget and innovative use of technology. As the first series in Latin America to leverage Unreal Engine at this scale, it sets a precedent for future projects in the region and signifies a commitment to producing high-quality narratives that reflect significant historical moments.
Original Source: m.imdb.com
