Prime Video Mexico Showcases Its Most Expensive Production, ‘Every Minute Counts’

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Prime Video Mexico unveiled its most expensive production, “Every Minute Counts,” at the Iberseries & Platino Industria conference in Madrid. The series, directed by Jorge Michel Grau, explores the 1985 Mexico City earthquake and employs Unreal Engine technology previously utilized in Disney’s “The Mandalorian.” Alonso Aguilar highlighted its unprecedented scale in Latin America, indicating a new direction for high-quality local productions.

At the recent Iberseries & Platino Industria conference in Madrid, Prime Video Mexico presented its most costly production to date, a series titled “Every Minute Counts” (“Cada Minuto Cuenta”). Directed by Jorge Michel Grau and overseen by Alonso Aguilar, who is the head of Mexico Originals at Amazon Studios, the show focuses on the tragic earthquake that devastated Mexico City on September 19, 1985. Noteworthy for its use of the Unreal Engine virtual screen technology, which gained fame through its application in Disney’s “The Mandalorian,” this series marks a first not only for Mexico but also for Latin America at large. Aguilar highlighted the innovative nature of this production, stating, “The technology has been used in smaller productions in Latin America but not at this scale.” Additionally, he mentioned that two other projects currently in the pipeline—a movie and a series—are utilizing the same advanced 3D virtual technology originally developed by Ilm and Epic Games. The timeline for the pre-production stage of “Every Minute Counts” lasted six months, followed by a production period of another six months.

The significance of Prime Video’s investment in “Every Minute Counts” cannot be understated, as it reflects the growing ambition within Latin American filmmaking to leverage advanced technology in storytelling. The 1985 earthquake remains a pivotal historical event in Mexico, making it a compelling subject for a dramatic retelling. The employment of Unreal Engine technology signifies a shift towards enhancing production quality and viewer engagement, setting a new benchmark for future Latin American productions. The move towards larger scale visual technology indicates confidence in the potential of Latin American narratives in the global marketplace, as evidenced by the attention bestowed upon this initiative at international events such as Iberseries & Platino Industria.

In summary, Prime Video Mexico is pushing the boundaries of production capabilities in Latin America with “Every Minute Counts,” which utilizes cutting-edge virtual screen technology to tell a poignant story. The series not only signifies a significant financial investment but also demonstrates the potential for Mexican and Latin American original content to reach new heights in visual storytelling. As this project and others in development unfold, they may well signal a transformative era for the region’s film and television industry.

Original Source: m.imdb.com

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